The Cookoo is far from the smartest smartwatch you can buy. Offerings from Apple, Samsung, LG, Pebble, and a host of competing brands keep the smartwatch market fresh. But, they are all much more expensive and much more elaborate than the Cookoo. Ultimately, the value of the Cookoo depends on how much you value quick connectivity to your social circle. If you’re in love with Facebook and the like, the Cookoo will be a good fit for you.