Cameron Martel

Founder, Head Watch Geek & Reviewer

Cameron’s love for watches began over a decade ago. His personal collection includes over 33 watches, ranging from $25 to $5,000 in value. WYCA was his way of appreciating the engineering and artistry that goes into affordable watches.



Cameron built his first website when he was 10 years old. When he was 12 he aced a social studies assignment by building a slick website biography on Bill Gates. At age 15 he sold his first website. The $400 he earned might as well have been a million because that sale kickstarted a lifelong passion for business and entrepreneurship.

In his early twenties he managed a team of 12 sales professionals at a national print and online marketing company. A few years later he was working with a talented & distributed team to create content on 15+ websites.


Cameron received a Bachelor’s degree from Fanshawe College, where he studied Business Administration, Leadership and Management.

EXPERTISE: Watches, Photography, Motorcycles, Cars, Entrepreneurship
EDUCATION: Fanshawe College
LOCATION: Calgary, Canada
TITLE: Head Watch Reviewer

About Watches You Can Afford

WYCA stands as a testament to the charm and reliability of affordable watches. Reaching over 100,000 people each month, our website is a resource specially created for watch enthusiasts who value practicality without compromising on style. Watches You Can Afford features thorough reviews from people who not only write about the watches but also wear them, ensuring each review is rooted in authenticity.

Learn more about how we review watches and about us.

More from Cameron Martel

LIV GX-Diver full lume dial


Sporting a completely lumed-out dial, an ETA automatic, 300 m of water resistance, and a 5-year warranty, there are a lot of things to like in the GX-Diver Full Lume. Let’s explore this after-hours superstar in more detail, shall we?

D1 Milano Atlas Dial Macro Shot

[On the Wrist] D1 Milano Atlas Automatic

The Atlas is a fine looking watch, albeit one that lacks much in terms of personality. It’s not a bad watch – far from it, in fact – but it doesn’t bring anything new or exciting to the table. At $625, the Atlas is also priced on the high-side considering the NH35 movement used.

Mitch Mason Chronicle Military Field Watch

[Hands-On] Mitch Mason Chronicle Military Field Watch

The Chronicle by Mitch Mason is the first in what I hope is a series of successful watch launches rom this Signapore-based microbrand.

If you’re looking for a versatile and sensible everyday wastch, the Chronicle fits the bill nicely.

René Mouris Mythique dial


The Mythique is an interesting watch. Well made and fancily constructed, it’s clearly focused more on fashion than on function, but if that’s what you’re seeking, the Mythique may well be the addition to the wrist you’re looking for.

MHD SA2 Steel Dial Macro


The SA2 collection, penned by Matthew Humphries, formerly the Chief Designer of Morgan Motor Company and someone with a resume centered around the auto (he is also the “MH” in MHD), is a watch that I love to show to people. It’s a great example of what makes a mechanical watch a genuine connection with time.

Orion Hellcat Dial

Orion Watches “Hellcat” Review

The Hellcat is Orion Watches fifth model and is a sensibly-sized Pilots watch. Powered by a Miyota 9015 automatic and sporting a gorgeous sunburst burgundy dial, the Hellcat is an awesome addition to anyone’s wrist.

Kronhauser Automatik Silver-Opaline

Kronhauser Automatik Review

Sensible sizing and well-executed design come together in the Automatik collection from Kronhauser, which proves that nailing the basics is still a winning formula when it comes to microbrand watch design.

LIV Rebel automatic glamor photo

LIV Watches Rebel-A “Cosmic Grey”

Up next is another one from LIV, the 41 mm rectangular Rebel automatic. Also powered by a Sellita SW200-1, the Rebel auto is definitely an attention-getter.

Barrington Single Watch Winder - White

[Long-Term Review] Barrington Watch Winders

Barrington Watch Winders come in many flavors. This one is a single winder done in a piano white finish that rings in at just under $200 USD. While overall a good winder, there are a couple of areas where it could improve.

Beacon Watches Pathfinder with blue dial

Review: Beacon Watch Co. Pathfinder

This version of the Longitude is big, bold, and blue. It’s a 42mm dress watch that ships with an attractive open heart and guilloche dial on blue-dyed crocodile-grain leather. It is a very attractive piece, albeit on the busy side of design, and is guaranteed to grab the attention of anyone in its vicinity.

D1 Milano Skeleton - SLBJ03

Worn & Reviewed: D1 Milano Skeleton

D1 Milano is an Italian microbrand that is fashion-focused. The Skeleton, a 41.5mm dress watch, is a fine example of an affordable automatic watch with a gorgeous skeleton dial.