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Bulova 97A121 Automatic Review

By Cameron Martel


Updated on

Bulova Sculpted This Open Heart Automatic Beautifully

When I first started WYCA a few years ago, one of the first automatic watches I reviewed was the Bulova 96A101. I liked the 96A101’s open heart design, even if I felt the dial was too quiet for its own good. My reaction to this one was a tad bit different: when I first opened the box and saw the 97A121 in person, my jaw dropped.

love an open heart dial when done correctly (like the cream and rose gold combination on the Hamilton Jazzmaster Open Heart). Like the Jazzy, this Bulova displays its engine beautifully and tastefully.

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The real question is: is the watch as good as it looks, or is it just all show and no go?

Bulova 97A121

Bulova 97A121 Technical Specifications

  • Model Number: 97A121
  • MSRP: $450
  • Case Diameter: 40mm
  • Alternate Models: Different colour and bracelet combinations available
  • Movement: Automatic, Miyota 82S7
  • Complications: Small seconds, day/night indicator
  • Power Reserve: Estimated 40 hours
  • Water Resistance: 30m / 99ft
  • Crystal Material: Mineral

Bulova 97A121 Dial

Bulova 97A121 Aesthetics & Design

Light just rolls off the bezel and lugs, wrapping around the case and reflecting off of the dial; the dial itself is a display in detail, as each surface showcases a different texture or colour. This is an easy watch to photograph because of how well done it is.

The gold and white combination is gorgeous. At 40mm, it’s sized so as to let the gold shout without it actually being too loud. The open heart adds a dimension that simply isn’t possible without that cutaway; the dial has depth, with the hands towering over the lower sections.

I love that you can see the gears so clearly hiding underneath the small seconds and 24 hour rings. At a glance, this Bulova looks polished and well presented; when really assessed, you can see details emerge that could only come from such a deft combination of mechanical power and refined beauty. It looks fantastic.

The knurled and embossed crown looks just as good as the rest of the watch. It turns freely when manipulating the movement, and when closed it stays nice and close to the case. It looks great.

Bulova has really done an excellent job with the movement. The Miyota 8247 is on display in all its glory, and Bulova has decorated the movement so that it looks fit for the part. I love the tuning fork engraving on the cut-away rotor, and I really love how the grooved movement refracts light underneath.

Front and back, and from every side, this Bulova is a looker.

Bulova 97A121 Face

Bulova 97A121 Automatic Build Quality

This particular watch came with a small, almost impossibly-noticeable dent in the crown that I only saw after taking over a hundred photos from behind the viewfinder of a 90mm macro lens. One of the things I love about macro photography is how you can find small details like that.

Crystal, Case, & Dial

I’d have liked to have seen a sapphire crystal here. The rest of the watch is so posh that it seems a mistake to use a mineral crystal. Other watches in the $350 price range do offer sapphire, like the Seiko Alpinist or the upcoming Hastings & Co. Heritage Edition.

The gold case and crown are finished as well as they look. Every Bulova watch I have reviewed to date has had good fit and finish, and the 97A121 is no different. All the surfaces are polished nicely, and the gold coating is uniform and well done throughout.

The dial – I really love it – is easily the best part of the watch. Under zoom it is free of any build quality concerns, looking great from every angle I tried.

Bulova 97A121 Deployment Clasp

Strap & Clasp

Bulova has fitted the crocodile-grain leather strap with a deployment clasp, and it’s a great one. Gently pull the engraved part of the clasp away from the strap and it will pop open, allowing you to easily set the size.

The deployment mechanism is tight, secure when closed, and easy to operate. Like the case and dial, it too is finished in gold (and it looks fantastic).

Brown is a great compliment to the dial, and the strap itself is light on the wrist and comfortable to wear.

Bulova 97A121 Miyota 8247 Automatic Movement

About the Miyota 82S7 Automatic Movement

Ever since Citizen watch company purchased Bulova, their combined market share designates them as the largest watchmakers in the world. Part of their conglomerate is Miyota, a Japanese movement manufacturer.

Miyota is widely considered a reputable manufacturer, with their movements being comparable in quality and capability as many Swiss-made ETA movements. This one is non-hacking, but it can be manually wound.

According to toolwatch.io, the Miyota 82S7 movement in this Bulova is +18 seconds per day. That’s within spec, and while it’s not the most accurate (if you want accurate, try this Bulova Accutron II), it’s certainly within reason for a sub-$500 automatic watch.

How to Set the 97A121

  • To set the time, unscrew the crown and pull to position 2 (furthest). Turn the crown in either direction to set the time. Note the position of the 24 hour hand in order to differentiate between AM/PM.

Bulova 97A121 Automatic Wrist Shot

This is Another Great Automatic Watch from Bulova

You’ve got to appreciate when a well-known and respected brand brings you an affordable automatic watch that doesn’t skimp on the details.

I like the small seconds and 24 hours hands, both in design and in their merits as complications. Cutting away the inner circle of the subdials is a great effect and it really elevates their design. I think Bulova nailed the open heart part of this watch.

It’s also comfortable thanks to a supple leather strap and a posh deployment clasp. It’s easy to set, refine, and wear. This is my new pick for a beautiful auto for under $400.

Bulova 97A121 Automatic Photo Gallery

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About Cameron Martel

If it ticks or tocks, I want it on my wrist. I'm a fan of all things that keep good time, and I can't resist a great looking watch. WYCA is my way of appreciating the engineering and artistry that goes into affordable watches. My favorite watch is my Jazzmaster Auto Chrono, and the watch I wear the most is my Weekender Chronograph. I currently have 33 watches in my collection. Learn more about WYCA's Editorial Process.

5 thoughts on “Bulova 97A121 Automatic Review”

  1. I love the fresh look and sensible size of this watch. But isn’t it reasonable to expect something better than +18 sec. per day when my $50 Seiko runs at +10? This watch deserves accuracy that lives up to its looks.

  2. Cameron, I have the 96a118 version of this watch. It gains 13 seconds per day if I remember right. It is a superb piece and I got it at a clearance price that was incredibly low. It was a returned/refurbished/very slightly imperfect unit. I have no regrets and have enjoyed it so much that I bought the 96a119 version for my son. He loves it. When I saw this gold and white/leather version I began an intense search for one and to learn more about it. When I find a great deal, I’ll snatch one up. It has such a handsome and classic appearance that I want it to wear with my suits and tuxedo.

    I have spent some time finding the exact name of the movement. I believe it is called the Miyota 82S7. The schematic drawings show the spindles for the second and 24 hour small dials and the top plate of the movement is not machined like the underside. It doesn’t need that touch because the top is barely visible under the face of the this dial while the full window of the back shows the mechanism in all its splendor. The 82D7 version is “lawn mower” machined on top and bottom. I don’t know of any watches that contain it, but both are shown in the Miyota online catalog.

    I wish this movement and watch came with a chronometer layer. That would top it off as a superb timepiece. Already it reminds me of my father’s 18k gold Omega Constellation pie pan (1960) and 14k gold Accutron tuning fork (ca. 1972) watches thus proving that good design and taste never go out of style.

    I enjoyed your review and share your pleasure. Now if I can just find one at a Black Friday price.

    • I can’t believe I had published the incorrect movement for so long- you are indeed correct that it’s a Miyota 82S7. I have updated the review to reflect.

      My biggest and only complaint is the inclusion of mineral over sapphire. I think I’m a bit blessed by having worked with a lot of microbrands, but if they can offer sapphire with automatics (of comparable quality) for $300 (or less), then why can’t larger companies that have economies of scale working in their favor?

      I mean, Citizen owns Bulova and Miyota for crying out loud.

      At the end of the day, it doesn’t bother me that much, but I think they (Bulova, etc.) could do better with crystals. If this watch had sapphire instead of mineral, it’d be a great buy and top of its price point (in my opinion).


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